Overview of 2024: Our Productions in 2024

The year 2024 was a period filled with unique achievements built on over 15 years of experience for Star Istanbul Agency. With our identity as a production and social media agency, we offered brands not just technical solutions but also creative stories and authentic consumer experiences.

To help brands make an impact in the micro-moments economy, we stood out with our innovative ideas and strong storytelling in every project. By delivering the right messages at critical moments, we created projects that deeply reflected the soul of the brands. Now, let’s take a look together at the unforgettable work we accomplished as Star Istanbul in 2024.

E-commerce Product Photography

In the world of e-commerce, product photography is one of the most powerful tools for gaining customer trust and influencing purchasing decisions. As Star Istanbul Agency, we help brands establish a strong presence in the digital world with professional photography and clipping services that provide trust and superior quality. Here are some of the key projects we accomplished in this process:

Ekol Brand's E-commerce Product Photography

For the Ekol brand, we applied the highest industry standards in e-commerce product photography. Using prime lenses and professional lighting equipment, every detail of the products was highlighted with clarity. Post-shoot digital adjustments optimized light balance and color accuracy. This process carried out by Star Istanbul strengthened Ekol’s visual presence on online platforms and contributed to enhancing the brand’s value.

B&G Store Brand's E-commerce Product Photography

For B&G Store’s children’s clothing collections, Star Istanbul created visuals that combined style and functionality. Supported by natural light techniques, the photos highlighted every detail, from fabric texture to design elements. Additionally, with creative social media videos reflecting the brand’s energetic world, we enhanced the customer experience and increased digital engagement.

Babokah E-commerce Product Photography

Men, women, children clothing collections’ shooting, we approached each category uniquely. Using proper lighting and effective compositions, we highlighted the style and comfort of the products. Clipping services ensured that each item was displayed clearly and sharply. The visuals created for Babokah’s digital storefront provided both an aesthetic and professional customer experience.

Jakamen E-Commerce Product Shooting

In the e-commerce product shoots for the men’s clothing brand Jakamen, we brought out the elegance and details of each product. As Star Istanbul, we used special lighting techniques to perfectly reflect fabric textures and colors, enhancing the product quality and strengthening the brand’s professional image. The shoots were conducted in our 500-square-meter studio using the Capture One system, enabling fast integration of product barcodes into e-commerce platforms. Our retouch team worked meticulously on the clipping process to ensure that each product was displayed in the best possible way.

Social Media Content Creation and Video Production

As Star Istanbul, a social media agency, we aimed to strengthen brands’ digital presence through social media management and video production. In our B2B and B2C projects, we developed strategies tailored to each target audience. Throughout the entire process, we meticulously managed content creation, visual and video shoots, and post-production stages.

In B2B projects, we focused on building industry trust, while in B2C projects, we created content centered around customer engagement and brand loyalty. In 2024, through content enriched with meaningful storytelling, we ensured that brands made a lasting impact on social media. Some of these projects are listed below.

Cellion Textile: Customized Content Strategy and Social Media Video & Photography Creation

For Cellion Textile, Star Istanbul created fully customized content at every stage, from factory shoots to product promotional photography. With photos and videos reflecting the brand’s production processes and innovative vision, we established a striking presence on social media. By implementing hashtag strategies suitable for global and local markets and maintaining a regular content calendar, we increased engagement rates while helping Cellion Textile position itself as a strong business partner in the digital world.

Ulupınar Textile: Trust-Based B2B Social Media Management

Ulupınar Textile has elevated its brand prestige to global standards by building a strong digital presence through the creation of high-quality social media content and video productions.

As Star Istanbul, we increased the brand’s international visibility through special projects, such as runway fashion show shoots. By producing strategic content tailored to industry dynamics, we established a strong identity as a trusted business partner. Throughout this process, our high-quality productions and strategic posts successfully left a lasting mark in the digital world.

Erse Textile: Reinforcing Leadership in the Digital Era

In our social media management for Erse Textile, we provided strategic content tailored to the expectations of the target audience through Instagram and LinkedIn platforms. With high-resolution photos and videos, we strengthened the brand’s professional identity in the digital space. Through our long-standing collaboration, we continuously enhanced the brand’s digital presence, successfully increasing its reliability.

B2C Social Media Management for Babokah Brand

In the content we created for Babokah, we combined the collections with emotional and aesthetic storytelling. By showcasing the women’s, men’s, and children’s collections in natural settings, we developed engaging content that captured the audience’s attention. Each video was shaped around a specific theme, reflecting the brand’s style of blending elegance with comfort. These narrative-driven videos helped foster an emotional connection with the brand, boosting social media engagement and sales. Through these projects, Star Istanbul not only enhanced the brand’s visibility but also enabled them to establish meaningful and lasting connections with their audience.

Image and Campaign Projects: Powerful Stories that Shape Brands

In 2024, as Star Istanbul, we provided brands with comprehensive solutions in both digital and traditional marketing, once again showcasing the power of storytelling. For each project, we developed unique strategies that highlighted the brand’s identity and its impact on the target audience. By carefully blending visuals, messages, and stories, we launched effective campaigns across a wide range of platforms, from social media to billboards. Here are some of the standout projects we brought to life in this context:

Ulupınar Textile: Fashion Show Campaign Highlighting Sustainability

For Ulupınar Tekstil, we created a fashion show campaign centered around sustainability. The project began with location selection, where, as Star Istanbul, we aimed to create a natural atmosphere that reflected sustainable production processes. Throughout the campaign shoot, we highlighted the elegance and texture of the collection using visuals that harmonized with nature’s colors and natural lighting. During the production and shoot process, outdoor locations that matched the colors of nature were chosen. In selecting models, we prioritized profiles that reflected the brand’s elegance and global appeal.

Content reflecting the nature theme was shared on Instagram, LinkedIn, and Facebook with an effective hashtag strategy. The campaign not only supported sustainable growth in the digital space but also created a strong brand message.

Nova Bella Bridal: Elegant and Nature-Inspired Wedding Dress Campaign

In the image campaign we carried out for Nova Bella Bridal, Star Istanbul highlighted the elegance of the wedding dresses and the brand’s commitment to sustainable textile materials. We selected locations that harmonized with nature’s colors, creating a simple and graceful atmosphere that emphasized the aesthetic details of the dresses. During the shoot, natural light was used to bring out the details of the collection. The models chosen reflected the brand’s sophisticated style and global appeal. This strategic approach aesthetically showcased Nova Bella’s sustainability vision, creating a strong connection with the brand’s target audience.

B&G Store: Back to School and Fall Campaign Videos

The campaign videos we produced for B&G Store’s children’s clothing collections showcased the brand’s contemporary identity and the stylish nature of its offerings. In the Back to School video, we energetically captured the essence of the back-to-school theme. Using natural light, we created an atmosphere where children could move freely, emphasising comfort and joy.

For the Fall campaign, we selected locations that complemented the warm, earthy tones of the season. The shoots highlighted the collection’s blend of elegance and practicality, with children moving naturally in their environment. Both videos, featuring natural lighting and lively child profiles, effectively showcased the functionality of the products while emphasising the children’s enjoyment and energy.

As Star Istanbul, we conclude 2024 with these dynamic projects, and eagerly anticipate the new opportunities and excitement that 2025 will bring. If you’d like to be part of the Star Istanbul vision, don’t hesitate to reach out to us.

Tagged 2024, Overview, Star Istanbul Agency